RICH MEDIA
Ad Unit Initial WxH Full Expanded WxH Backup Image Initial File Size Video Length Max # of Panels File Size Per Panel Sample
Super Banner 728x90 728x400 30k 40K 15 sec. or 30 sec. Tier 3 : 4
Tier 2 : 3
Tier 1 : 2
40k sample
Skyscraper 120x600 420x600 --
Skyscraper 160x600 460x600 --
Vertical Rectangle 240x400 480x400 --
Medium Rectangle 300x250 600x300 sample
FLASH TYPE FLASH 6, 7, 8
FILE SIZE: Alt image GIF/JPG = 30k | Initial flash = 40k | Panel = 40K
NUMBER OF PANELS: - Tier 3 upto 4 | Tier 2 upto 3 | Tier 1 upto 2
- Each panel must not exceed file size of 40k
* one extra video is counted as one panel
REQUIRED FILES: All SWF, FLA, and backup GIF are required; all fonts in FLA must be converted into image.
Video Files: See "Video Spec" below.
USER EXPERIENCE: Mouse Over/Off:
When the user mouse over the creative, the panel expands. When the user mouse off the ad it must retract immediately.
Click Open/Close:
The creative can also expand on click but must retract on click as well.
Initial:
Sound is mute initially.
Expanded:
When the panel expands, sound mute is off automatically.
VIDEO:
  • Video Size
    • For [ 4 : 3 ], we accept 160 w x 120 h px | 320 w x 240 h px | 480 w x 360 h px | 640 w x 480 h px
    • For [ 16 : 9 ], we accept 160 w x 90 h px | 320 w x 180 h px | 480 w x 270 h px | 640 w x 360 h px
    • 480x360 / 480x270 or above video size is required for Full Screen feature
  • Video Format
    • Raw AVI format prefered.
    • WMV format accepted with Bit Rate 450kbps or above.
    • No other digital format accepted.
    • VHS and Beta Video tap format requires additional 2 business days for encoding.
  • General
    • The User Click can activate progressive download streaming.
    • For non-user initialed video, There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, pre-approval and additional days for preparation is needed.
    • For user initialed video, There is a 120 second maximum on video stream length. For campaigns that exceed 120 seconds, pre-approval and additional days for preparation is needed.
    • There is a 2.2 MB maximum on video size. For video that exceed 2.2 MB, pre-approval and additional days for preparation is needed.

AUDIO:
  • Audio effect must be user initiated
  • No mouse-over audio starts on Homepage
  • Audio encoded at volume less than or equal to -12db
3rd PARTY AD SERVING:
Accepted Rich Media vendors: Dart Motif, EyeBlaster, PointRoll
 
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