RICH MEDIA
SAMPLE: Sample
FREQUENCY CAPPING: Daily Exclusive booking: once every 6 hours
Impression based booking: once every 24 hours
TEXT: Max. 4 Chinese characters
REQUIRED FILES: BackUp GIF:
- 60(w) x 90(h) .gif, file size 8k OR 100(w) x 100(h) .gif, file size 8k
Video Files:
See "Video Spec" below
USER EXPERIENCE: 1. Video shown in a floating module
2. User clicks to turn on sound and pause the video
3. User clicks on text to link to external site
*Regular 60x90 or 100x100 static replacement image will be served after frequency capped
VIDEO:
  • Video Size
    • For [ 4 : 3 ], we accept 160 w x 120 h px | 320 w x 240 h px | 480 w x 360 h px | 640 w x 480 h px
    • For [ 16 : 9 ], we accept 160 w x 90 h px | 320 w x 180 h px | 480 w x 270 h px | 640 w x 360 h px
    • 480x360 / 480x270 or above video size is required for Full Screen feature
  • Video Format
    • Raw AVI format prefered.
    • WMV format accepted with Bit Rate 450kbps or above.
    • No other digital format accepted.
    • VHS and Beta Video tap format requires additional 2 business days for encoding.
  • General
    • The User Click can activate progressive download streaming.
    • For non-user initialed video, There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, pre-approval and additional days for preparation is needed.
    • For user initialed video, There is a 120 second maximum on video stream length. For campaigns that exceed 120 seconds, pre-approval and additional days for preparation is needed.
    • There is a 2.2 MB maximum on video size. For video that exceed 2.2 MB, pre-approval and additional days for preparation is needed.

AUDIO:
  • Audio effect must be user initiated
  • No mouse-over audio starts on Homepage
  • Audio encoded at volume less than or equal to -12db
ACCEPTED RICH MEDIA VENDORS: Dart Motif, EyeBlaster, PointRoll
 
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