RICH MEDIA
Ad Unit Pre-Expanded WxH Retracted WxH Panel WxH File Size Max # of Panels Sample
Super Banner 728x180 728x90 728x310 Pre-Expanded: 40k
Retracted: 40k
Panel: 40k per panel
Backup GIP: 30k
Tier 3 : 4
Tier 2 : 3
Tier 1 : 2
sample
Skyscraper 240x600 120x600 240x600 --
Skyscraper 320x600 160x600 320x600 --
Vertical Rectangle 480x400 240x400 480x400 --
Medium Rectangle 600x250 300x250 600x300 sample
FLASH TYPE FLASH 6, 7, 8
FILE SIZE:

Alt image GIF/JPG = k | Pre-expanded Panel = 40K | Retracted flash = k | Panel = K

NUMBER OF PANELS: - Tier 3 upto 4 | Tier 2 upto 3 | Tier 1 upto 2
- Each panel must not exceed file size of 40k
REQUIRED FILES: All SWF, FLA, and backup GIF are required; all fonts in FLA must be converted into image.
USER EXPERIENCE: In Reverse Expandable ad, the pre-expanded portion of the banner will show for 10 seconds, and then automatically retract. The pre-expanded part of the banner is frequency capped to once per user per 6 hours for daily exclusive booking or once per user per day for impressive based booking; in subsequent views, the ad will function as a regular expandable banner.
Mouse Over/Off:
When the user mouse over the creative, the panel expands. When the user mouse off the ad it must retract immediately.
Click Open/Close:
The creative can also expand on click but must retract on click as well.
Initial:
Sound is mute initially.
Expanded:
When the panel expands, sound mute is off automatically.
3rd PARTY AD SERVING:
Accepted Rich Media vendors: Dart Motif, EyeBlaster, PointRoll
 
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