Alt image GIF/JPG = 30k | Initial flash = 50k | Wallpaper panel = max. 100K in total
For NT1/N2 banner:
Flash banner and backup image
For Wallpaper panel:
Flash panel x 2
Page background color in HEX code (e.g.#ffffff)
Company’s logo should be placed below the Yahoo! Logo, please read Rich Gutter Design Guideline below.
Clickable area must be a prompt button, or the Company logo(on request for the logo)
All SWF, FLA, and backup GIF are required; all fonts in FLA must be converted into image.
RICH GUTTER DESIGN GUIDELINE:
Product messaging/slogans, branding, logos and necessary legal text are permitted in the background but must be sensitive to the Yahoo! logo and Yahoo! content. This will be subject to Editorial approval.
No animation allowed in the gutters.
No call-to-actions are permitted
One single animation is used for the background. This image should be 1280px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the background content, as some users have smaller screens and browsers – the content you want to display to the highest amount of users should be contained within the area visible at 1024×768
The centre of the background image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low.
The background will be aligned by the browser to the centre of the page therefore it is subject to pixel rounding issues. The consequence of this is that a thin line might appear between the page content and the gutter, because a small portion of the blank area at the centre of the background is shown. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the additional pixels moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side.
Colours that may irritate, annoy or cause discomfort to the user are not accepted, eg, bright red (#FF0000)
Colours shall be pertinent to the theme or tone of the advertiser brand, product or/and message
Avoid bright colours that do not complement each other
The background image must not look cluttered, messy, distracting or in bad taste
Animated wallpaper will be displayed in the left and right margin of the page content together with the N2 banner.
Synchronized animation will be played automatically once the user enter the page and will stop after 10 seconds. User may click on action buttons in the wallpaper panel to trigger various interactions.
VIDEO / AUDIO:
Tier 1 for N2 with RICH plus LREC banners.
4 Business Days.
Support industry standard A-Grade browsers. Browser compatibility on ad serving banner subject to individual 3rd party vendor.
Source File: All SWF file should be submitted with the source file (fla) for testing and scheduling
Button layer should be added on visible floating object and regular banner area only
Flash banners must be published in flash version 5, 6, 7, 8 or 10
Recommendation: Using Actionscript for your animations can keep the file size down. Learn more about it from Macromedia
Recommendation: Do not base on the scene color as the flash background color. Adding graphic as the background ensure the correctness of the creative
HTML code cannot exceed 3k.
2 images maximum, total file size of images cannot exceed 20k.
Client-side imagemaps are acceptable and must be provided by the client.
Forms tags in HTML code must use "get" in the method.
CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.
Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
Linking URLs must NOT contains "#" (e.g. http://hk.yahoo.com/#/adspec ) or non-English characters (e.g. http://hk.yahoo.com/新聞 / ).
Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed (e.g. http://hk.yahoo.com/index.pdf, http://hk.yahoo.com/index.jpg ).
Please visit our Policies page to read our guidelines on Submission, Advertisement Policy, Rescheduling and Personal Information Collection.