RICH MEDIA
AVAILABILITY:
HOMEPAGE
SAMPLE: Sample
AD POSITION:
PAM(430x80) and WAM(350x200)
FLASH TYPE FLASH 6,7,8
ANIMATION:

- No Looping.
- Animation must stop after the last frame presented.

REQUIRED FILES: Banner on lefthand side (During the video playing) -
- 430(w) x 80(h) .swf, file size 30k

Roadblock files (after video) -
Banner on lefthand side (DIFFERENT TO THE ABOVE ONE):
- 430(w) x 80(h) .swf, file size 30k
Rectangle on righthand side:
- 350(w) x 200(h) .swf, file size 40k

BackUp GIF:
- 430(w) x 80(h) .gif 15k
- 350(w) x 200(h) .gif 30k

Video Files -
See "Video Spec" below
USER EXPERIENCE: Video Playing -
The flash creative (430x80) and Video (350x200) present at the same time until the video is finished playing. The 430x80 flash creative must be totally stopped after 10 seconds even if the video is still playing.

Video Finished Playing -
Roadblock - two flash creative (430x80) and (350x200) present at the same time and animate up to 10 seconds after the video is finished.
VIDEO SPEC:
1. Video Clip Shown at once when banner appears
Hidden after video completed
Shown when user press Replay button or textlink
Audio is user-initiated with click
 

Scale:

4:3 (all video not in 4:3 ratio will be converted into 4:3 ratio with 250w x 200h), or
16:9 (all video not in 16:9 ratio will be converted into 16:9 ratio with 350w x 200h)
 

Format:

-RawAVI / MOV format preferred.
-WMV format accepted with Bit Rate 450kbps or above.
-VHS and Beta Video tap format requires additional 2 business days for encoding
 

Frame Rate:

25fps
 

Duration:

 15seconds or 30 seconds
 

Looping:

No looping
 

2. Background Creative

 1. Shown at the instant when video is loading
2. Hidden when video starts playing
3. For 4:3 video version, shown on the left hand side for addition message content
 

Width

350pixels
 

Height

200pixels
 

Size:

30KB
 

Format:

GIF/ JPG
 

Animation:

No animation
AUDIO:
  • Audio effect must be user initiated
  • No mouse-over audio starts on Homepage
  • Audio encoded at volume less than or equal to -12db
VIDEO:
  • Video Size
    • For [ 4 : 3 ], we accept 160 w x 120 h px | 320 w x 240 h px | 480 w x 360 h px | 640 w x 480 h px
    • For [ 16 : 9 ], we accept 160 w x 90 h px | 320 w x 180 h px | 480 w x 270 h px | 640 w x 360 h px
    • 480x360 / 480x270 or above video size is required for Full Screen feature
  • Video Format
    • Raw AVI format prefered.
    • WMV format accepted with Bit Rate 450kbps or above.
    • No other digital format accepted.
    • VHS and Beta Video tap format requires additional 2 business days for encoding.
  • General
    • The User Click can activate progressive download streaming.
    • For non-user initialed video, There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, pre-approval and additional days for preparation is needed.
    • For user initialed video, There is a 120 second maximum on video stream length. For campaigns that exceed 120 seconds, pre-approval and additional days for preparation is needed.
    • There is a 2.2 MB maximum on video size. For video that exceed 2.2 MB, pre-approval and additional days for preparation is needed.
 
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