ADTV: While video is buffering and playing, the background image is shown under the video. When the video is ended, the flash creative comes out and the entire animation should be stopped in 10 seconds.
ADTV Expandable: While video is buffering and playing, the background image is shown under the video. When user click on the WAM video, an expanded video overlay will be triggered and opened above the page content. User may also trigger the expanded video overlay by clicking on the button "+ 放大影片" below the WAM. Audio will be turned on automically in the expanded video overlay. When the video is ended or closed from the expanded video overlay, the flash creative comes out and the entire animation should be stopped in 10 seconds.
DETAIL SPEC:
1. Video Clip
Shown at once when banner appears
Hidden after video completed
Shown when user press Replay button or textlink
Audio is user-initiated with click
[For ADTV]
Scale & Dimensions:
4:3 (all video not in 4:3 ratio will be converted into 4:3 ratio with 250w x 200h), or
16:9 (all video not in 16:9 ratio will be converted into 16:9 ratio with 350w x 200h)
[For ADTV Expandable]
Scale & Dimensions:
4:3 (all video not in 4:3 ratio will be converted into 4:3 ratio with 560w x 450h), or
16:9 (all video not in 16:9 ratio will be converted into 16:9 ratio with 790w x 450h)
Format:
-RawAVI / MOV format preferred.
-WMV format accepted with Bit Rate 450kbps or above.
-VHS and Beta Video tap format requires additional 2 business days for encoding
Frame Rate:
25fps
Duration:
15seconds or 30 seconds
Looping:
No looping
2. Background Creative
1. Shown at the instant when video is loading
2. Hidden when video starts playing
3. For 4:3 video version, shown on the left hand side for addition message content
Width
350pixels
Height
200pixels
Size:
30KB
Format:
GIF/ JPG
Animation:
No animation
3. Standard Creative
Shown when video finishes playing
Width
350pixels
Height
200pixels
Size:
40KB
30KB
Format:
GIF/ JPG
GIF/ JPG
Animation:
Max.10 seconds animation. All animation must stop after the last frame presented
Looping:
No looping
Button TAG
clickTAG for landing URL, playTAG for video replay
4. Backup image
Shown when user computer does not support Flash ad format
Width
350pixels
Height
200pixels
Size:
30KB
Format:
GIF/ JPG
Animation:
Max.10 seconds animation. All animation must stop after the last frame presented
Looping:
No looping
AUDIO:
Audio effect must be user initiated
No mouse-over audio starts on Homepage
Audio encoded at volume less than or equal to -12db
VIDEO:
Video Size
For [ 4 : 3 ], we accept 160 w x 120 h px | 320 w x 240 h px | 480 w x 360 h px | 640 w x 480 h px
For [ 16 : 9 ], we accept 160 w x 90 h px | 320 w x 180 h px | 480 w x 270 h px | 640 w x 360 h px
480x360 / 480x270 or above video size is required for Full Screen feature
Video Format
Raw AVI format prefered.
WMV format accepted with Bit Rate 450kbps or above.
No other digital format accepted.
VHS and Beta Video tap format requires additional 2 business days for encoding.
General
The User Click can activate progressive download streaming.
For non-user initialed video, There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, pre-approval and additional days for preparation is needed.
For user initialed video, There is a 120 second maximum on video stream length. For campaigns that exceed 120 seconds, pre-approval and additional days for preparation is needed.
There is a 2.2 MB maximum on video size. For video that exceed 2.2 MB, pre-approval and additional days for preparation is needed.
FLASH GUIDELINES:
Source File: All SWF file should be submitted with the source file (fla) for testing and scheduling
The clickTAG must be attached to a button object and called on Release. (refer to Click Command Rule)
Button layer should be added on visible floating object and regular banner area only
Flash banners must be published in flash version 5, 6, 7 or 8
Recommendation: Using Actionscript for your animations can keep the file size down. Learn more about it from Macromedia
Recommendation: Do not base on the scene color as the flash background color. Adding graphic as the background ensure the correctness of the creative
HTML:
HTML code cannot exceed 3k.
2 images maximum, total file size of images cannot exceed 20k.
Client-side imagemaps are acceptable and must be provided by the client.
Forms tags in HTML code must use "get" in the method.
CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.
LINKING URL:
Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
Please visit our Policies page to read our guidelines on Submission, Advertisement Policy, Rescheduling and Personal Information Collection.
