These guidelines apply to display advertising and associated landing page content appearing on hk.yahoo.com and Yahoo!'s Hong Kong Advertising Network (collectively, the "Hong Kong Properties").

This document is not intended as legal advice. These guidelines are a general statement of Yahoo!'s advertising standards and are not intended to be comprehensive. Third party advertising is subject to internal review by Yahoo!. Adherence to the guidelines outlined in this document a) does not guarantee acceptance of display advertising content for insertion on the Hong Kong Properties, and b) is not necessarily sufficient to meet the standards of central, state or local laws or regulations. Yahoo! encourages each advertiser and its agency to consult with legal counsel before seeking to place any display advertising on the Hong Kong Properties.

These guidelines do not override or supercede Yahoo! insertion order standard terms and conditions and in the event of any inconsistency or conflict between the two, the standard terms and conditions shall prevail.

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General Guidelines on Ad Format/Content

• Animation - Ads may animate for up to 10 seconds. Animation can begin again on mouse over, but must stop immediately on mouse off.
• Audio - Audio must be user initiated.
• Borders - Ads must clearly be differentiated from page content through either a defined linear or graphical border, a solid contrasting background color or a combination of border and contrasting background
• Branding - The sponsor of the advertising message must be clearly identified in an ad.
• Competitive Claims - Yahoo! competitors are prohibited from advertising on the Hong Kong Properties.
• Data Collecting Ads - Ads collecting data from users must, at a minimum, clearly identify the advertiser and properly disclose that data is being collected by Yahoo! and/or the advertiser, and provide the user with a link to the privacy polic(ies) of the part(ies) collecting or receiving the data.
• Foreign Language - Ads may contain languages other than Chinese or English under certain conditions. All submissions of non-English or non-Chinese ads must be accompanied by an accurate Chinese translation.
• Objectionable Images and Language - Ads may not contain potentially offensive graphics or language.
• Pop-Up Advertising - Pop-up advertising is not permitted. The browser back button must work from the landing page.
• Pricing and Price Claims - All price claims made in an ad must be clearly and accurately substantiated on the landing page. Ads or landing pages that contain "free", "complimentary" or synonymous offers must disclose the pertinent terms and conditions associated with the offer. Any disclosure (or notice that a disclosure applies) must be made in close proximity to the claim, and must be clear, conspicuous and in a font equal in size to that of the base font of the ad or landing page.
• Simulated Error Messages - Ads are not permitted that contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) where no such interactivity exists, or mimic or resembles operating system dialogue boxes or error messages etc.
  
  
• Simulated News Items / Advertorials - Ads that mimic news headlines (in design, tone, sentence structure or topic), or resemble Yahoo! content are not permitted.
  
  
  
  
  
  
  
• Yahoo! Brand Guidelines - Use of the Yahoo! name, logo or other brand features without prior approval is not permitted.

Restricted Ad/Content

• Age-Restricted Content - Ads promoting age-sensitive products and services must be appropriately age targeted.
• Alcohol - Ads for alcoholic beverages must be appropriately age targested and may only appear in certain Yahoo! properties. No ads for the online sale of alcoholic beverages are allowed.
• Weight Loss Products / Services - Ads cannot depict or be targeted at children or teens, suggest that the product alone is effective for weight loss or make any unrealistic claims about the amount of weight loss that can be expected from the product. Ads that make weight loss claims must contain the necessary disclaimers to comply with applicable laws and guidelines.
• Medications Ads - MUST comply with the Undesirable Medical Advertisements Ordinance.

Ads containing any of the following may require additional policy review and approval: Adoption, alcohol, dietary (health) supplements, financial and banking advertising, movies exhibited in Hong Kong, professional advertising, promotions/sweepstakes, political or religious or charitable advertising, ads that collect data, pharmaceuticals, and other categories as may be designated by Yahoo!.

Unacceptable Ad/Content
As part of our commitment to provide the highest quality online experience, we may not accept ads containing or relating to certain products or services or content. These products or services or content include, but are not limited to, those listed below.

• Adult products and services (films, magazines, web sites, toys, etc.)
• Cigarettes, cigars, smokeless tobacco and other tobacco products
• Degrees for sale or offered by non-accredited universities or programs
• Firearms, ammunition or fireworks
• Loan products that require upfront fees
• Products/services that claim to repair bad credit
• Securities (stocks, bonds, notes, warrants, options, etc.) or insider tips on a particular stock or commodity
• Lotteries (other than official state-sponsored lotteries )
• Online casinos or any site with online gambling as its central theme
• Products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate, or other products/elements/ingredients as may be designated by Yahoo! at any time in its sole discretion.
• Dating or personals sites that promote casual sex, or international match-making services
• Personal care, medical or health products that create an unrealistic expectation about the success of the product/service
• Simulated newspaper, blog, product reviews, TV news, or similarly confusing websites
• Get rich quick schemes, "free money", or similar money-making opportunities or offers
• Ads that, at Yahoo!'s sole discretion, promote low quality products or services or ads that otherwise negatively affect our users' online experience
• Viral marketing ads
• Ads inviting persons to supply or offering to supply human organs for payment
• Ads that:
  • use sexually suggestive text, images or situations
  • are illegal, misleading, deceptive, false or untrue
  • promote or glorify violence, crime, obscenity, the use of weapons, or to provide instructions on how to "get away" with crimes or unlawful activity
  • stereotype, inaccurately portray or attack an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation or handicap
  • are offensive or disturbing to Yahoo!'s users, or likely to cause outrage, general disapproval, or negative opinion within the community
  • portray minors (or persons who, in Yahoo!'s opinion, appear to be underage) in a manner that is sexually suggestive or otherwise age-inappropriate
• are on behalf of, or which promote, Yahoo! competitors
• are on behalf of, or which promote products, services or activities contrary to Yahoo!'s competitive position or interests (such ads include, without limitation, ads that disparage the Internet as a medium)

 

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Rights & Responsibilities

Advertiser Responsibilities
It is the advertiser's responsibility to ensure that:

• All advertising it seeks to place on the Hong Kong Properties complies with all applicable laws or regulations;
• An advertisement does not violate the intellectual property rights of third parties;
• Offers included in any advertising message include all material terms that an ordinary person would require in making an informed decision about whether to purchase the product or service being offered (for example, Yahoo! does not accept advertising that offers "free" ring tones, but fails to disclose hidden costs or other restrictions that materially affect the net value of the "free" price);
• All claims made in an advertisement have been substantiated before the advertisement is scheduled to appear on the Hong Kong Properties;
• Users are not being misled or deceived into downloading software;
• Advertising that includes warranties, guarantees, or other types of assurances to the user complies with all applicable laws, regulations or guidelines regarding such assurances; and
• Users are not deceived into providing personal information without the user's knowledge, under false pretenses, or to persons who resell, trade, barter or otherwise misuse that personal information.

Yahoo! Rights
Yahoo! reserves the right, but is not under any obligation to:

• Review or request changes to any advertisement scheduled for insertion on the Hong Kong Properties;
• Accept, retract, or reject, at any time, any advertisement submitted for placement on the Hong Kong Properties in its sole discretion, whether on the basis of these guidelines, advertising format, targeting criteria, or for any other reason;
• Review any advertisement to determine the appropriateness of the advertisement for the Yahoo! audience; or
• Modify these guidelines or its standards governing advertising on the Hong Kong Properties at any time without notice.

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SUBMISSION GUIDELINES

• Advertisements must comply with Yahoo's Ad Formats and Specifications, non-compliance will cause delay of the launch.
• Standard creative must be submitted to Customer's designated Sales Coordinator 3 business days (ie, Mondays to Fridays excluding bank holidays) prior to launch date, otherwise launch may be delayed. Rich media advertisements must be submitted 5 business days prior to launch date to enable thorough testing. Customer must contact its Sales Representative of Yahoo for additional details.
• Creative submissions should include the following:
  • Name of advertiser
  • Number of the Insertion Order
  • Detailed trafficking instructions (If more than one URL)
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
  • Third party tags (if applicable)
  • Backup image (for flash or rich media format creative)
• Third party tags must be live at the time of submission to enable thorough testing before launch.
• For different tiers of rich media, preparation time are as following
  • For tier 1, 4 full business days is required.
  • For tier 2, 5 full business days is required.
  • For tier 3, Preparation time evaluated in case by case.
  • detail here

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YAHOO! ADVERTISEMENT POLICY GUIDELINES

• Advertisements must not use "bait and switch" tactics, i.e. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product.
• No third party serving of HTML/JavaScript code is allowed except as approved by Yahoo. Third party servers authorized by Yahoo may only serve the alternate images and/or the click-through URLs on Yahoo's homepage.
• All advertisements must be pre-approved by Yahoo before publication. Cookies may not be set on the Yahoo network except by parties who have signed a third party ad serving agreement with Yahoo.
• Yahoo reserves the right to preserve the user experience of its sites and to remove any advertisement which is considered by Yahoo to be annoying and/or harmful to its users.
• Yahoo will test all common technologies used for advertisements creative in its laboratory. However, it is understood and agreed that certain ad technologies sometimes cannot be shown in certain computers due to a variety of reasons which are beyond Yahoo's control, eg, configuration of the computer and/or the browser, security settings and availability of the necessary software etc, in which case Yahoo will not be responsible. In addition, Yahoo will not show a Rich media advertisement for any browsers/OS/platform if the technology used in the advertisement can cause system instability or crashes.
• Some ad format requires frequency capping to avoid generating negative experience to users. Frequency capping requirement will be differ between ad units.

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RESCHEDULING

• Rescheduling request must be in writing and sent by fax or email to the responsible Sales Representative and Sales Coordinator of Yahoo at least 5 business days prior to the scheduled date.
• Yahoo reserves the right to charge 50% of the booking cost for late notice of rescheduling.